Our video of the week comes from RSAnimate, www.theRSA.org. It jumped out at us because of the overall experience when watching the video for the first time, it grabs hold of your senses, thoughts, and opinions quickly. There aren’t a whole lot of people who are capable of drawing at this level, but that isn’t the point. The point is, look at the creativity and functions of this video which make it so powerful.
The video experience:
- Follow along with a highly skilled artist as he hand draws the story
- Deep story with strong philosophy backing it up – get people interested and intrigued immediately
- High Definition (HD video) – people love good looking images and videos, always produce the highest quality you can
- Do something different..
How does it engage users?
- Rare talent – amazing drawing with the story
- Strong vocals – professional speech or rant going on in background, keeping your ears and mind communicating
- Not common – very few sketch + audio videos of this caliber that are speaking with intelligent philosophies and ideas for viewers
We were really impressed with the quality and purpose of this video. Which is pretty interesting since that IS their whole purpose, to speak about the philosophies of economics and labor. How does reward come into play when looking at high intelligence, cognitive jobs which are difficult to stay engaged with. I think there are some clear connections between peoples, “one life to live” aspirations and financial motivations. There is a certain maximum in everyone’s lives where money isn’t the motivation anymore, once your life is made easy and bills go away, individual want to start working for themselves and their ideology. Some of the strongest and best companies in the world work off simple mechanics of passion, ambition, and ideology of their employees.
If they are going to be operating at their highest cognitive and mental productivity, then the drain on their emotions and person needs to be matched by the empowerment of having the right purpose for your work.