Google has introduced us all to their new, Schemer platform. A social media tool for people to go out and explore new cities, events, and locations through reviews, sharing, and blogging of sorts. It works by users posting activities, reviews, blog posts, and more content when visiting locations, events, and more. These user reviews and content piles up similar to Yelp and Foursquare systems, giving the browser 1,000′s and 1,000′s of different ideas, opinions, and places to explore.
With the new integration of Schemer into the Google Plus platform, this will help users stick with the Google family line of Gmail, Plus, Docs, and more. Helping Google cut-out many Foursquare and other social media users by creating one “do-it-all” Google search. That is why the Schemer line is coming into play so soon, with the competition growing there needs to be reciprocation and communities forming on the G side of things.
I think a lot of people like the advertising and marketing strategies but don’t realize that this is the direct competition to Foursquare.
What does Schemer do?
- Geolocation and check-in based social media networking site
- Create lists of things to do, plans, activities, etc and attach to a location
- Fill out reviews and consumer responses
- Browse and explore new locations, events, places and see other users interactions/experiences
Is it any different than Foursquare?
- Schemer offers the same basic service, not too many differences
- Will be integrated into Google Plus, can help cut-out Foursquare users by integrating it to Google users
- Has a stronger media network that will have original sources and star power
As of right now Schemer doesn’t look like it offers much more than Foursquare. The issue that Foursquare should be worried about is how easy it will be for Google to convert Google+ users over to Schemer. There can be no doubt that Google has plans of combining Google+ circles with Schemer. Users will be able to see where there friends are, have been, and any advice they have for future visitors to the locations. Not a bad addition to an already exceptional product.
There will be no battle between Foursquare and Google+, people will just slowly migrate to the new service because it is more convenient. Another start up that is feeling pressure from Google’s free services. GoToMeeting is a waste of money now that business pages were created, Facebook recently purchased Gowalla. The two online giants are capitalizing on any good ideas they come across. It is unfortunate for Foursquare, but the Google community won’t complain about the new free services.