He has some really solid information in this book, you can learn it by yourself through trial and error, or if you can spare the money, buy a copy and do some reading. The more you learn, the more you will succeed.
Finding keywords and looking for quality opportunities can be very time consuming and flat out frustrating. I don’t recommend trusting all of your campaigns to computer software and other internet marketing “tools”, but they can definitely help you find new direction and ideas.
This software is going to make it easier on you to browse and search through thousands of keywords and phrases quickly, really making things more efficient and improving the chances for you to succeed in the rankings. Also, matching up CPC markets and evaluating what the potential profits for the given niche.
If you got a few bucks to spare than check out the Google Sniper keyword and niche finding tool!