Blogging is all about writing. Pretty obvious, but many bloggers only see that far, fail.
You’ve got to be planning and researching your writing subjects for the end-users that you are trying to reach online. If you are running an e-commerce or business website, than your customers are looking for specific articles that relate to your products and/or services. Those relevant article subjects present hundreds or thousands of keywords that potential customers or readers will be searching for online.
Think about the end-user YOUR TARGETING and what terms/phrases they will use to search?
Now, for some bloggers the subjects may vary far and wide, but for other specific niches it can be difficult to think of new and creative ways to write articles every week. Google has stated numerous times that they do not want to see websites or blogs that have the same subjects written about and blogged over and over again. You’ve got to mix up the subjects, themes, and concepts in your writings. Make sure that users can receive a wealth of data and various viewpoints, don’t get stuck repeating the same junk over and over. That is pretty much duplicate content, maybe re spun and changed, but the same ideas and knowledge is being repeated. Try to stray away from that and write creative, unique posts each week. Yup, it can be tough, but it helps to find different places to seek inspiration from.
Keyword Targeting for Articles:
- Research keyword(s) on Google keyword tool or a 3rd party program
- Know your end-user!
- Choose a ‘primary’ keyword to focus the article on
- Include at least 2-4 ‘secondary’ keywords
Primary Keyword Volumes:
- Try to focus your articles on keywords that hold >1,000 exact match searches per month
- Secondary keywords can have any volume >100 exact match searches per month
How to write the blog posts is up to you, but there are some major points I try to hit each time I publish an article on any blog or website. Add images, this is key to bringing more use and function from your page, helping improve bounce rates and other search engine signals. Google values the added image and will give your pages a higher user quality score, helping your rankings for specific and relevant terms. Video is also great, but make sure to embed these correctly so not to break your users browsers every time they land, and I also frown upon auto-play videos. A lot of times users will close the page immediately when a video starts playing audio, believing that this could be spyware or something malicious.
Make sure when your finalizing your blog posts that the information is easy to read and comprehend by a viewer. Cluttered images, small writing, weird fonts and color choices, just take the time to really look and ask a few friends or peers about your websites function and user readability. If you aren’t conveying the message and image you want, than you are failing on optimizing conversions and future opportunities for yourself and your business.