Google wants to be the leader in _________ .

a) Social Media

b) Search Engines

c) Free Email

d) Business Support/Communications

e) Smartphones

f) pretty much everything..

There is no doubt that Google is excelling, if not leading, in most of these markets whether they offer products and/or services to those consumers.  Much of what Google offers is free, at least financially speaking, you do have to “invest” something more than just money.

Your investment is your identity.

Your privacy and contact information.  Registrations, sign-ups, and the constant acceptance that all of your communications are going through one companies servers and technology..  Paranoid anyone?

But is Google spreading themselves to thin by going after so many major domestic and international markets?  Doubtful, it looks like nothing can stop the expansion and utility of Google tech goodies, leading software development, and high end servers that currently rule over 70% of search users on our planet Earth.

User experience = Google success

Google must maintain ________ with consumers to succeed.

a) trust

b) privacy

c) clarity

d) quality of user experience while engaging with their social media, search, advertisements, products, software..

e) all of the above or they fail.

It’s pretty well understood by the online community that Google is seriously motivated on building a stronger relationship with their customers.  Chasing after Apple’s record of producing mind-blow ergonomic devices and software.  iTunes and iPads exploded throughout the worlds market, with their greatest reputation being built on looks and style, not just function.

So we know Google functions well, but how far are we willing to “engage” (sharing private information, user data, and locations) to get higher quality and customized interaction with the many services provided by Google.  Common user profiles are created during sign-up at Gmail, Google Plus, and other Google services where data is required to setup accounts for interactions and communications online.  Some people are seeing this as a potential gold mine for identify theft and other criminal activity, but Google is working hard to protect this information, at least from online hackers and theft…  But what about corporate trade or other advertising possibilities?  Is government usage and access to this billion dollar, massive data bank a worry to common citizens?

With SOPA being a major fear, it’s not known how many millions Google will spend to continue their data mining and user profiling for their own private use, but we can be sure to fight and lobby against any sharing or breaking of that privacy protection.  Hopefully we see Google keep their moral code high and protect their billions of users.

What does Google think about SOPA??

MAJOR ANTI-SOPA protester.

“Like many corporations, start-up companies and online users, we oppose these bills because there are better, targeted ways to close down foreign rogue websites without consulting American companies to censor the world wide web,” a Google spokeswoman said in a statement.

“So tomorrow we will be joining many other tech companies to highlight this issue on our U.S. home page.”

And then, Google reinforces the team of other major internet brands including Reddit and Wikipedia that plan to go dark Wednesday to protest the bills. Google’s protest, while less dramatic than a site blackout, shows the concerted effort is gaining momentum across the Internet ecosystem.